Director of Brand Marketing, Division of Communications and Marketing - UT System Administration

Knoxville, TN (On-site)

$90K/yr – $100K/yrDirector/ExecutiveFull time

Posted 3 hrs ago

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Job Summary

Own and drive the UT System brand marketing function, shaping brand strategy, research and analytics, content and digital marketing, and marketing operations to elevate statewide awareness and affinity. Lead cross-functional collaboration with division leadership and partners, translate insights into campaigns, mentor staff, and advance the maturity and effectiveness of the university's marketing capability.

  • Brand strategy and management with performance focus
  • Research and analytics, audience insights
  • Content, web, digital experience and marketing operations

Job Description

Responsibilities

  • The director of brand marketing serves in a leadership position within the UT System Division of Communications and Marketing and plays a key role in advancing the mission and statewide impact of the University of Tennessee through strategic marketing and brand leadership.
  • Reporting to the associate vice president for communications and marketing, this position supports the development and implementation of marketing strategies and initiatives that increase awareness, understanding and affinity for the UT System among key audiences.
  • This position provides leadership and coordination across marketing functions including brand strategy and management; research and analytics; content marketing; web and digital strategy and user experience; creative services; and marketing operations.
  • Working collaboratively with division leadership, colleagues and external partners, the director translates research findings, audience insights and institutional priorities into creative, digital and content marketing strategies that support goals.
  • The director serves as a steward of the UT System brand and provides leadership and mentorship to marketing staff.
  • This position identifies opportunities to strengthen brand presentation, improve marketing effectiveness and advance the continued growth and maturity of the university's marketing function.
University of Tennessee logo

University of Tennessee

The University of Tennessee is a public land-grant university headquartered at Knoxville. Founded in 1794, it is the flagship institution of the statewide University of Tennessee system with nine undergraduate departments and eleven graduate departments and hosts more than 26,000 students from all 50 states and more than 100 foreign countries. In its 2009 ranking of universities, U.S. News & World Report ranked UT 118th among national universities and 52nd among public institutions of higher learning. Its ties to Oak Ridge National Laboratory, established under UT President Andrew Holt and continued under the UT-Battelle partnership, have positioned the University as co-manager and allow for considerable research opportunities for faculty and students enjoyed by few other institutions of comparable standing.Also affiliated with the University are the Howard H. Baker, Jr. Center for Public Policy, the University of Tennessee Anthropological Research Facility, and the University of Tennessee Arboretum, which occupies 250 acres of nearby Oak Ridge, Tennessee and features hundreds of species of plants indigenous to the region. The University is a direct partner of the University of Tennessee Medical Center, the only Level I trauma center in the East Tennessee region and a self-proclaimed 'teaching hospital' due to its aggressive medical research programs and position as the primary career destination for most medical school graduates of the University of Tennessee Health Science Center at Memphis.

Founded in 1913
USA
6K employees (267 in marketing)

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$310K
Traffic Source Mix
Search
55.2%
Direct
39.2%
Referral
4.6%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~6K

Marketing Team

Marketing Team Size
185 (3% of company)
Median Career Experience
17 years
Median Tenure
12.8 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$19.3M
Last Raise
$523.8K
Grant, 1 years ago

Funding History

  • Oct 2024
    Grant
  • Sep 2024
    Grant • $523.8K
  • Sep 2024
    Grant • $50K

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