Social Media Manager

Responsibilities

• To strengthen awareness, understanding, and support of the agency’s mission by creating and managing engaging social media, video, and digital content that depicts its programs and services, community impact, and the individuals it serves.
• Creates, produces, and manages compelling digital content that advances the agency’s communications and marketing goals. Responsible for developing and maintaining social media presence, producing photo and video content, and translating initiatives, events, and success stories into engaging digital storytelling.
• Social Media Management: Develop, schedule, publish, and monitor content across social media platforms in coordination with the Communications Manager. Maintain an active and engaging social media presence consistent with the agency’s mission, brand standards, organizational voice, and communications strategy.
• Content Strategy & Planning: Develop social media and digital content calendars that support organizational priorities, campaigns, programs, services, events, fundraising initiatives, and community outreach efforts.
• Video Production/Photography: Conceptualize, script, shoot, edit, and produce engaging short- and long-form video content and photographs for social media, websites, presentations, events, recruitment, and other needs.
• Digital Storytelling: Identify and develop compelling stories that demonstrate the impact of Goodwill Gulf Coast and highlight the people, programs, businesses, donors, partners, and communities that make the mission possible.
• Content Creation: Create graphics, reels, short-form videos, promotional materials, presentations, digital advertisements, and other visual content for social media and digital communications.
• Platform Management: Stay current with emerging social media platforms, features, trends, algorithms, content formats, and best practices. Recommend new approaches and opportunities to increase audience engagement/reach.
• Community Engagement: Monitor social media channels, respond to comments and messages as appropriate, and foster positive relationships with followers, local social media influencers, and community members.
• Analytics & Reporting: Monitor and analyze social media and digital content performance, including reach, engagement, audience growth, video views, website traffic, and other relevant metrics. Provide regular reports and recommendations to the Communications Manager.

Requirements

• Education Level: 4 Year Degree
• Bachelor’s degree in Communications, Public Relations, Marketing, Digital Media, Film/Video Production or related field preferred
• Proven work experience (at least 3 years) in social media management, digital marketing or a related field
• Strong portfolio demonstrating proficiency in social media, videography, photography, or other digital content that showcases creativity, storytelling ability, and range of projects
• Demonstrated experience managing organizational or professional social media accounts
• Proficiency with social media management systems, scheduling platforms, email marketing platforms (Constant Contact), digital advertising platforms, and digital analytics tools
• Proficiency with Microsoft Office (Word, PowerPoint, Excel, etc.), Adobe Creative Suite (Illustrator, Photoshop, PremierPro, Canva, etc.), social media management tools, and video editing and graphic design software

Preferred

• Bachelor’s degree in Communications, Public Relations, Marketing, Digital Media, Film/Video Production or related field preferred

Benefits

• Paid Time Off
• 401 (k) Retirement Savings Plan + employer matching
• Health, Dental, Vision, and Life Insurance
• Employer paid Long-term Disability and Life/AD&D Insurance
• Supplemental Insurances Available
• Rewarding work for the community