Responsibilities

• Content creation & storytelling - Craft compelling social content (copy, graphics, video) tailored to each platform, especially LinkedIn.
• - Translate complex legal and business topics into clear, engaging posts targeting legal experts and clients with appeal to broader audiences.
• - Partner with design and editorial colleagues for consistency with firm voice and tone.
• - Demonstrate superior writing skills, with ability to compellingly for short formats.
• Editorial strategy & planning - Lead development and execution of the global social media editorial calendar.
• - Ensure coverage of firm-wide initiatives, thought leadership, events, media coverage, accolades, and publications.
• - Develop editorial calendar recommendations for senior stakeholder approval.
• - Design & social media integration - Partner with design team to create compelling posts leveraging graphics, photography, and content befitting of the Gibson Dunn brand and consistent with firm visual design guidelines.
• - Partner with design to establish industry leading templates that distinguish Gibson Dunn in the marketplace and convey key takeaways for readers.
• - Create user journeys connecting social content to the firm’s website, driving content engagement and actions.

• Lawyer support - Support attorneys with their social media presence by helping them create posts, as needed.
• - Serve as an internal resource, offering training and guidance on best practices.
• Future: Paid Media & Campaigns - Plan, run, and optimize paid social campaigns (audience targeting, A/B testing, budget management).
• Measurement - Define KPIs and performance metrics (e.g., reach, engagement, conversion) to continually refine posts to enrich engagement.
• - Provide regular reporting, insights, and recommendations to executives.

Requirements

• 10+ years of experience
• Experience in professional services, legal, or other highly regulated industries preferred.
• Expertise across major platforms (especially LinkedIn) with deep understanding of algorithms, ad tools, and emerging trends.
• Strong copywriting and visual storytelling skills, with the ability to distill complex topics into accessible messages.
• Proven ability to align social media strategies with business and brand objectives.
• Strong project management skills: able to coordinate across global teams and manage multiple deadlines.
• Analytical mindset with experience using data to refine content strategy and demonstrate ROI.
• Adaptability and awareness of digital/social trends, with ability to apply innovations appropriately in a professional services context.

Preferred

• Experience in professional services, legal, or other highly regulated industries preferred.

Benefits

• Benefits offered for this position include health care; retirement benefits; paid days off, including sick time, and vacation time; parental leave; basic life insurance; Flexible Spending Accounts; as well as discretionary, performance-based bonuses.