Responsibilities

• Manage and execute social media marketing campaigns across various platforms, including Instagram, Facebook, TikTok, LinkedIn, and others.
• Develop and implement comprehensive social media strategies tailored to each client’s goals and target audience.
• Create, curate, and schedule engaging content, including graphics, videos, and written posts, to drive brand awareness and engagement.
• Optimize social media profiles and content to enhance visibility, reach, and user engagement.
• Conduct onsite photo and video shoots to capture high-quality, brand-aligned content.
• Shoot and edit content for use across all social media platforms, ensuring consistency with brand guidelines.
• Monitor social media trends, tools, and best practices to ensure the company stays ahead of the curve.
• Use Sprout Social to manage, schedule, and analyze social media activities, providing detailed performance reports and insights.
• Track, manage, and report on key performance indicators (KPIs) to evaluate success and inform strategy.
• Analyze social media data to make informed, data-driven decisions and recommendations for campaign improvements.
• Collaborate with the content creation and design teams to produce visually appealing and cohesive social media content.
• Stay updated on the latest industry developments, social media trends, and competitor activity.
• Engage with followers, respond to comments and messages, and manage online communities to foster a positive brand image.

Requirements

• Proven experience in Social Media Marketing and Communications.
• Demonstrated experience in developing and executing content strategies across multiple platforms.
• Proficient in Social Media Optimization (SMO) techniques.
• In-depth knowledge of social media trends, algorithms, and best practices.
• Ability to analyze social media metrics and make data-driven decisions to optimize campaigns.
• Experience with Sprout Social or similar social media management tools is required.
• Strong creativity and the ability to think outside the box when developing content and strategies.
• Experience with graphic design and video editing tools such as Adobe Creative Suite, Canva, or similar platforms.
• Excellent communication skills, both written and verbal.
• Ability to work effectively in a fast-paced, collaborative environment.
• Strong attention to detail and organizational skills.

Benefits

• - 100% employer-paid healthcare plan
• - Paid Time Off (PTO)
• - Sick Leave