Social Media Manager, Founder Brand

Responsibilities

• Content strategy and planning
• Build and maintain a rolling content calendar for James’s short-form channel (this role does not own James’ long-form content strategy on YouTube).
• Propose topics, hooks, and angles; incorporate James’s ideas and Root’s strategic priorities.
• Decide formats (Reel vs carousel vs YouTube clip), posting cadence, and timing.
• Keep up with current social media trends, formats, and algorithm shifts specifically for educational and financial content, and bring fast recommendations so we can capitalize on what is working now rather than shipping ideas after the moment has passed.
• Balance client-facing educational content with behind-the-scenes and culture content that supports recruiting.
• Capture, editing, and posting
• Plan and run regular content sessions with James based on your calendar and shot lists.
• Capture in-office content even when it doesn’t directly involve James.
• Film James in-office and at selected events; prompt him with clear questions and hooks.

Requirements

• 2–5+ years in social media or content (creator, editor, or social media manager) for a personality, brand, or agency.
• Proven examples of growing accounts and driving meaningful actions (not just impressions).
• Strong short-form editing skills and native fluency with Instagram Reels, Facebook, and TikTok.
• Comfort prompting a founder on camera and organizing their time without creating friction.
• Based in San Diego and able to be on-site regularly.

Benefits

• Competitive Base salary: $75,000 - 90,000 per year, depending on experience and portfolio.
• Bonus: up to approximately 10% of base tied to agreed lead and channel-growth metrics.
• 5% 401(k) match
• Health insurance
• Vision, dental, long-term disability, life insurance
• Completely remote work and flexible schedules
• Unlimited PTO Policy
• Parental Leave
• Root Reset Days: Take the last Friday of every month off
• Lifestyle Spending Account for Wellness