Responsibilities

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, and Twitter to boost brand visibility and engagement.
• Create compelling content including photos, videos, and graphics using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to highlight our bakery’s offerings and events.
• Manage daily social media activities using tools like Hootsuite and Buffer to schedule posts, monitor interactions, and analyze performance metrics through Google Analytics and Web analytics.
• Engage actively with followers through social listening techniques, responding to comments, messages, and reviews to nurture community relationships.
• Plan and execute targeted Facebook Advertising campaigns to promote seasonal specials, new products, or bakery events.
• Collaborate with the team on branding initiatives that reflect our family-oriented values and authentic bakery experience.
• Conduct keyword research for SEO optimization of online content and oversee proofreadings to ensure clarity and consistency in messaging.

Requirements

• Proven experience in social media management and digital marketing within a retail or food service environment.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO best practices, keyword research, web analytics, and Google Analytics for data-driven decision making.
• Skilled in social listening tools like Hootsuite or Buffer for monitoring brand reputation and customer feedback.
• Expertise in content creation including photography, video editing, and copywriting tailored for social media platforms.
• Ability to manage multiple campaigns simultaneously while maintaining attention to detail through proofreading and quality checks.

Preferred

Benefits