Responsibilities

• Own and help shape Rigatoni’s social and growth strategy.
• Develop original concepts for TikTok, Instagram, YouTube, and emerging platforms.
• Find unconventional ways to generate attention, conversation, and audience growth.
• Identify trends early and figure out how Rigatoni can participate without feeling forced or corporate.
• Experiment constantly with formats, hooks, creators, collaborations, distribution strategies, and new ideas.
• Track what’s working and use that information to make the next idea better.
• Help build Rigatoni into a brand kids and parents know.

Requirements

• The biggest qualification: You’ve done this before.
• We want to see examples of accounts, videos, campaigns, brands, creators, products, or projects you helped grow -- and understand what you did to make them work.
• Beyond that, you’re probably:
• Extremely creative and full of ideas.
• Naturally collaborative.
• Very online and naturally fluent in internet culture.
• Someone with strong instincts for TikTok and short-form video.
• Excited by children’s entertainment and building a brand from the ground up.
• Scrappy enough to execute ideas rather than just pitch them.

Preferred

• Experience in children’s media is great, but not required.