Social Media Manager

New York, USA (Hybrid)

$70K/yr – $75K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Lead multi-platform social strategy for Schumacher & Co, turning collection launches into story-driven, platform-native campaigns at a luxury brand scale.

  • Primary ownership: drive cross-channel social strategy and cohesive storytelling across Instagram, TikTok, YouTube, and beyond.
  • Must-have: 2+ years leading social strategy for luxury, lifestyle, or design brands with measurable growth.
  • Standout: strong video/content production and cross-functional collaboration across creative, marketing, and design.

Job Description

Responsibilities

  • Lead multi-platform social strategy, developing cohesive frameworks that translate brand identity into platform-native content
  • Shape and execute monthly editorial calendars aligned with product launches, partnerships, seasonal moments, and broader marketing initiatives
  • Partner cross-functionally with creative, PR, marketing, and design teams to ensure cohesive campaign storytelling across channels
  • Source and curate on-brand and product-filled content from internal teams, external partners, clients, and media
  • Develop and maintain a distinct, cohesive brand voice across channels, ensuring all messaging reflects heritage, tone, and evolving market positioning while driving meaningful engagement
  • Assist in producing high-impact video content from home tours and collection launches to partnership campaigns
  • Concept and activate innovative, platform-native marketing approaches for collection launches, transforming traditional product drops into immersive, story-driven digital moments
  • Assist in cutting up YouTube videos alongside our Video Content Producer for Schumacher IG, YouTube shorts, etc.
  • Analyze platform performance and audience behavior using native analytics and third- party tools
  • Deliver monthly reporting inclusive of insights, learnings, and forward-looking optimization strategies

Requirements

  • 2+ years experience leading multi-platform social strategy for a luxury, lifestyle, or design-forward brand
  • Demonstrated ability to drive measurable audience growth and organic reach
  • Experience producing high-quality video and visual content
  • Deep understanding of platform-specific strategy, particularly across Instagram, TikTok, and emerging social channels
  • Strong cross-functional collaboration and communication skills
  • Analytical mindset with the ability to translate data into strategic direction

Preferred

  • Knowledge of video-editing and production
  • Strong interest and understanding of interior design
  • Discerning eye for Photograph

Benefits

  • Competitive Salary
  • Corporate Annual Profit Sharing
  • 401K Plan
  • Dental Coverage
  • Medical Coverage
  • Prescription Drug Plan
  • Vision Coverage
  • Health Savings Account (HSA)
  • TELADOC
  • 20 Paid Time Off (PTO)
F. Schumacher & Co. logo

F. Schumacher & Co.

At FS&CO, we believe design transforms lives. It sparks creativity, challenges norms, and defines the spaces that matter most to us. We don’t just create design—we champion it. Across our family of brands—Schumacher, Patterson Flynn, Backdrop, Frederic Media, and Paramount Prints—we collaborate with the brightest talents in the industry to bring beauty to the world. SCHUMACHER Creating the finest quality designer fabric, wallpaper, trim, and furniture, Schumacher offers everything you need to design residential, hospitality, and commercial interiors with confidence and creativity. PATTERSON FLYNN Since 1943, Patterson Flynn has been a trusted source for premium custom carpets and rugs, adorning the world’s most celebrated interiors. Now, with the addition of textiles, it’s a comprehensive design destination defined by unmatched craftsmanship, exquisite artistry, and exceptional service. BACKDROP Backdrop’s quality, Green Wise-certified paints and wallcoverings are made from handcrafted artwork in our studios in downtown L.A. and in Brooklyn,. FREDERIC MEDIA A celebration of the power of design, FREDERIC Magazine is your guide to a more beautiful life. Published four times a year and online at fredericmagazine.com, we showcase the most interesting and impactful interior design, architecture, gardens, art, and travel. PARAMOUNT PRINTSParamount Prints is the premier name in high-end textile and wall-covering printing. With more than 40 years of industry experience, our family-run, one-of-a-kind facility has a worldwide network, ranging from the largest distributors in the textile industry to start-ups and artisans, all designed to help achieve the perfect look.

New York, Iowa, USA
526 employees (107 in marketing)

Traffic Signals

Monthly Visitors
159
Traffic Source Mix
Search
7.5%
Direct
79.8%
Referral
4.9%
Social
7.1%
Paid
0.7%

Headcount Trend

Current headcount: ~523

Marketing Team

Marketing Team Size
38 (7% of company)

Recent News