Social Media Manager

Responsibilities

• Build the Energo brand through creative, consistent content that tells our story: our people and our work across the city
• Plan and manage a monthly content calendar across Facebook, Instagram, TikTok, LinkedIn, and YouTube
• Shoot, edit, and publish short-form video, photo, and graphic content, including Reels, TikToks, and carousels
• Turn existing photo shoot and drone footage into a steady stream of posts and website content
• Capture content on-site at job sites, in the yard, and with our crews and technicians, including before-and-after project content
• Write captions, post copy and short-form messaging in Energo's brand voice
• Build a consistent look, feel, and voice for the Energo brand across every channel, in coordination with the Director of Marketing
• Grow followers and engagement; respond to comments and messages in a timely, professional manner
• Run and optimize paid social campaigns
• Track performance by platform and post, and report monthly results on reach, engagement, follower growth and leads generated from both organic and paid efforts

Requirements

• Bachelor's degree in marketing, communications, or a related field required
• Two (2) to three (3) years of experience in content creation, social media management, or digital marketing (agency, in-house or freelance)
• Strong portfolio of social content you created, especially short-form video
• Hands-on experience with Facebook, Instagram, TikTok, and LinkedIn
• Experience building, running, and optimizing paid social campaigns in Meta Ads Manager and Business Suite, LinkedIn Campaign Manager, and similar platforms
• Proficiency in video and design tools such as CapCut, Adobe Premiere Pro, Lightroom, and Canva
• Experience building or growing a brand's social presence a plus
• Comfortable on camera and on active job sites; site safety training will be provided as needed
• Valid driver's license a plus
• Brings creativity, initiative, and new ideas, and wants to grow with the company

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance