PR Social Media Specialist
SutherlandGold
San Francisco, CA (Remote)
$60K/yr - $75K/yrAgencyFull-timeMid level2+ years exp.
3 hrs ago
Social Media Manager - DTC eCommerce
New York City, NY (Remote)
$36K/yr – $54K/yrMid Level2+ years expFull time
Posted 10 hrs ago
Job Summary
Own and grow organic social for two brand lines, KittySpout and DoggySpout, by planning weekly content, creating daily posts, and engaging communities across Instagram, TikTok, and Facebook. Manage multi-brand content across platforms and translate creator/UGC content into performsing posts.
- Lead organic content strategy for two brands across all channels
- Plan weekly calendars and publish daily with hooks, captions, and videos
- Drive growth and active community engagement while leveraging data to optimize
Job Description
Responsibilities
- Grow the audience on both brands – follower growth by brand and platform (Instagram, TikTok and Facebook insights)
- Own organic content strategy for KittySpout and DoggySpout across all social media channels.
- Plan the content calendar one week ahead per brand and platform, mixing content for the existing community with content built to reach new audiences.
- Create and publish every day: write the hooks and captions, shoot and edit short-form video, and design day-to-day graphics and stories.
- Spot trends daily and get trend content live the same day.
- Turn the creator and UGC content from our creator programs into organic posts that perform.
- Run the community: comments, DMs, our Facebook group and tagged mentions.
- Read the data every week and act on it: double down on what works and drop what doesn't.
Requirements
- Fully remote, full-time
- Native-level written English
- Hands-on Organic Social: 2+ years personally running organic social for a DTC or consumer brand – creating and publishing the content yourself, not just approving it or managing an agency.
- Proof: Accounts you grew and numbers you moved. We will ask for this.
- Multi-brand, Multi-platform: You can run two brands across every social channel and tailor content to each instead of copying the same post everywhere.
- Design: You build clean, on-brand graphics and stories in Canva, Figma or similar without waiting on a designer.
- Hooks, Captions & Video: You write hooks that stop the scroll and shoot and edit short-form video to a solid standard.
- Trend Spotting: You're on TikTok and Instagram every day and spot trends before they peak.
- Data-driven: You read saves, shares, reach and engagement and change what you make because of it.
- Time Zone: Overlap with the US and Canada, where most of our audience is.
Preferred
- Bonus points: pet, home or wellness brand experience; working with creators or UGC.
Salaries
Posted range
$36K/yr – $54K/yr
Taken straight from the job posting.
The middle of this range ($45K) is 44% below the median base salary for Social Media Manager roles in the United States ($81K).
Social Media Manager median pay in the United States
Most pay falls between $70K and $98K. Based on 631 salaries.
Marketing Team
Marketing Team Size
1 (100% of company)
Marketing Roles Posted (Last 30 Days)
12
Recent Ads
Traffic Signals
Monthly Visitors
617.5K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
15.4%
Direct
10.9%
Referral
5%
Social
42.9%
Paid
12.4%
Headcount Trend
Current headcount: ~1
Links
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