Responsibilities

• Manage social media channels including Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms.
• Create and maintain monthly content calendars that support marketing campaigns, physician initiatives, patient education, and community engagement.
• Monitor industry trends, platform updates, and competitor activity to identify new opportunities.
• Capture and create high-quality photo and video content within the clinic.
• Produce engaging reels, stories, short-form videos, graphics, and educational content.
• Collaborate with physicians, providers, and staff to develop informative and compelling content.
• Ensure all content aligns with brand standards, patient privacy regulations, and healthcare marketing guidelines.
• Manage daily engagement across all social platforms.
• Respond to comments, direct messages, and inquiries in a timely and professional manner.
• Foster meaningful relationships with community partners.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field.
• 2-3+ years of professional social media account management
• Strong content creation skills, including photography, videography, and short-form video editing.
• Experience managing Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to work both independently and collaboratively.

Preferred

• Experience in healthcare, fertility, women's health, wellness, or medical marketing; not required but preferred.
• Familiarity with HIPAA compliance and patient privacy regulations.
• Experience with Canva, Adobe Creative Suite, CapCut, Later, Sprout Social, Hootsuite, or similar platforms.

Benefits

• Medical, dental, and vision benefits.
• Paid time off and holidays.
• 401k benefits.
• Professional development opportunities.
• Opportunity to make a meaningful impact helping individuals and couples build their families.