Responsibilities

• Develop and lead Cvent’s global organic social media strategy spanning brand-owned channels, executive thought leadership, and employee advocacy. You may also act as a key consultant to support/grow our paid external influencer strategy.
• Define channel purpose, target audiences, editorial approach, and KPIs for each platform. Confidently communicate this to C-Level executives and the broader marketing organization.
• Determine as/when certain channels no longer server our purpose and/or compile clear business cases for resource expansion (and attributed expected outcomes) to maximize channel impact long-term.
• Bring organic social into the center of the marketing mix—integrating tightly with Brand, PR, Content, Product Marketing, Communications, and Events.
• Oversee daily operations, campaign execution, and content distribution across LinkedIn, Instagram, Threads, TikTok, Facebook, X, and new/emerging platforms.
• Govern the ecosystem of accounts across acquired brands—partnering with stakeholders to consolidate, evolve, or sunset channels strategically.
• Set high standards for community-driven engagement, responsiveness, and social listening.
• Work collaboratively with creative leaders to expand social-first creative resources and integrate those subject matter experts into the social media content creation and strategic planning process.
• Establish and uphold Cvent’s social visual identity, tone of voice, and storytelling principles across regions and channels.
• Develop culturally relevant, thumb-stopping content that brings the Cvent story to life across formats.

Requirements

• 7-10+ years of experience in social media, digital marketing, or brand communications for modern, global brands (B2B experience strongly preferred).
• Proven ability to distill complex marketing plans, individual/team requests, vertical-oriented messaging, and corporate-level themes into a compelling social strategy and engaging content.
• A track record of transforming social channels into brand, engagement, and thought leadership engines.
• Deep fluency in platform best practices across LinkedIn, TikTok, Instagram, YouTube, X, Facebook, and emerging channels.
• Demonstrated experience using AI tools to scale content creation, editing, analysis, brand consistency and workflow efficiency.
• History of building and managing global teams while remaining a hands-on content creator and operator.
• Strong storytelling instincts and a creative point of view that cuts through noise.
• Proven ability to blend analytical rigor with imaginative ideas.
• Comfort experimenting with new formats, cultural trends, and earned/owned influencer strategies.
• Experience developing and managing successful executive visibility strategies or employee advocacy programs.

Benefits

• We also offer a competitive benefits package, details of which can be found here .