Social Media Manager

Responsibilities

• Manage day-to-day social media activity for assigned clients and Crawford across LinkedIn, Instagram, Facebook and, when relevant, TikTok, Reddit and Substack.
• Build, maintain and execute social media content calendars.
• Write clear, compelling, on-brand copy tailored to each client's voice, audience and business goals.
• Schedule, publish and monitor content across platforms.
• Support community management by monitoring engagement and flagging opportunities or issues as needed.
• Identify timely content opportunities tied to trends, industry news, key dates and events.
• Partner with internal teams to ensure social content aligns with broader campaign, communications and business objectives.
• Create content across formats, including short-form videos, photography, graphics, carousels, stories and written posts.
• Adapt content for each channel, audience and brand, ensuring it reflects the appropriate voice, tone and goals.
• Identify opportunities to showcase client successes, agency case studies, team expertise and company culture through engaging social content.

Requirements

• Bachelor’s degree in marketing, communications or a related field.
• A portfolio demonstrating strong storytelling across written, visual and video formats.
• Working knowledge of major social platforms and how to tailor content for each.
• Experience with social media scheduling, community management and analytics tools.
• Strong writing, editing, organization and attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Commitment to Crawford’s core values: Will to Win, Excellence, Dependability, Curiosity and Respect.