Social Media Manager (CPG / Beverage Brands)

USA (On-site)

$89K/yr - $109K/yr (Est.)Mid LevelContract

Posted 4 months ago

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Job Summary

Drive social media strategy and execution for DigiMade Studios and client beverage brands as a contract role with potential expansion.

  • Own social media strategy and monthly content calendars for LinkedIn and Instagram.
  • Must-have: Experience managing social media for CPG brands, consumer brands, or marketing agencies.
  • Standout: May expand to managing social media for multiple beverage brands as DigiMade grows.

Job Description

Drive social media strategy and execution for DigiMade Studios and client beverage brands as a contract role with potential expansion.

  • Own social media strategy and monthly content calendars for LinkedIn and Instagram.
  • Plan and manage monthly content calendars aligned with agency goals.
  • Identify opportunities to turn DigiMade projects, case studies, and industry insights into social content.
  • Write captions and post copy aligned with DigiMade’s brand voice.
  • Schedule and publish posts across LinkedIn and Instagram.
  • Monitor engagement and respond to comments or messages when appropriate.
  • Coordinate with DigiMade designers to develop graphics and visual assets for posts.
  • Propose new content formats such as carousels, educational posts, or project showcases.
  • Track performance metrics and adjust content strategy based on results.
  • Provide periodic insights or recommendations for improving reach and engagement.

Responsibilities

  • Develop and maintain a social media strategy for DigiMade’s LinkedIn and Instagram presence
  • Plan and manage monthly content calendars aligned with agency goals
  • Identify opportunities to turn DigiMade projects, case studies, and industry insights into social content
  • Write captions and post copy aligned with DigiMade’s brand voice
  • Schedule and publish posts across LinkedIn and Instagram
  • Monitor engagement and respond to comments or messages when appropriate
  • Coordinate with DigiMade designers to develop graphics and visual assets for posts
  • Propose new content formats such as carousels, educational posts, or project showcases
  • Track performance metrics and adjust content strategy based on results
  • Provide periodic insights or recommendations for improving reach and engagement
  • Support social media planning and execution for client beverage brands when needed
  • Assist with content planning and posting for client accounts

Requirements

  • Experience managing social media for CPG brands, consumer brands, or marketing agencies
  • Demonstrated ability to develop social media strategy and content planning
  • Strong copywriting and caption writing ability
  • Experience managing Instagram and LinkedIn accounts professionally
  • Experience planning and executing content calendars
  • Familiarity with tools such as: Buffer, Meta Business Suite, LinkedIn scheduling tools, or similar platforms
  • Ability to collaborate with designers and marketing teams to bring content ideas to life
  • Strong organization and communication skills
  • Based in the United States
  • Ability to provide links to social media accounts or work examples previously managed

Preferred

  • Experience working with beverage brands or CPG product companies
  • Experience contributing to brand positioning through social media
  • Familiarity with Canva or Adobe Creative Suite for drafting simple visuals
  • Experience using Monday.com or similar project management tools
  • Experience managing multiple brand accounts simultaneously
  • Experience developing growth strategies for brand social media accounts
DigiMade Studios logo

DigiMade Studios

DigiMade Studios is a creative agency built exclusively for the beverage industry. From startup launches to national rebrands, we specialize in beverage branding, custom can design, packaging, and marketing assets that drive real shelf appeal. Our work blends bold creative with strategic intent—designed to help brands stand out, scale up, and sell more. Whether you're debuting a functional drink, refreshing an energy line, or building the next cult favorite, DigiMade helps you bring your vision to life, one can at a time.

Founded in 2024
Austin, Texas, USA
2 employees (1 in marketing)

Traffic Signals

Monthly Visitors
223
Monthly Google Ads Budget
$21
Traffic Source Mix
Search
44%
Direct
33.1%
Referral
13.6%
Social
5.5%
Paid
1.7%

Headcount Trend

Current headcount: ~2

Marketing Team

Marketing Team Size
1 (50% of company)