Social Media Manager

Responsibilities

• Social Strategy + Channel Ownership
• Develop and execute Cotopaxi’s organic social strategy across Instagram, TikTok, Facebook, LinkedIn and YouTube, aligned with brand priorities, campaigns, product launches and impact initiatives.
• Own the social content calendar and platform-specific approach, balancing planned storytelling with community, cultural and reactive opportunities.
• Stay ahead of emerging platforms, formats, trends and audience behaviors to identify opportunities for Cotopaxi to test and evolve.
• Partner with Brand Creative and Integrated Marketing to translate broader campaigns and brand priorities into compelling, social-first storytelling.
• Represent the social perspective in campaign planning, creative development and on-set production.
• Social-First Content + Creative
• Concept, capture, edit and produce platform-native photo and video content that brings Cotopaxi’s brand, products, people, impact and community to life.
• Serve as the social lead at seasonal campaign and product shoots, capturing real-time, behind-the-scenes and social-first content beyond the planned shot list.
• Create and adapt campaign content for social, ensuring assets are optimized for each priority platform and the broader content calendar.

Requirements

• 5+ years of experience in social media, preferably with a consumer-facing lifestyle, outdoor, apparel, travel or culturally relevant brand.
• Proven experience developing and executing organic social strategies across Instagram and TikTok, with working knowledge of additional platforms including Facebook, LinkedIn and YouTube.
• Portfolio demonstrating your ability to conceptualize, capture, produce and edit compelling, social-first content, particularly short-form video for Reels and TikTok.
• Strong understanding of internet culture, social trends, emerging creators and evolving platform behaviors, with the ability to identify timely, authentic opportunities for the Cotopaxi brand.
• Strong creative instincts and visual storytelling skills, with an eye for content that is both culturally relevant and true to brand.
• Hands-on experience creating content in real time using an iPhone and other lightweight production tools, with the ability to move quickly from idea to execution.
• Experience using social analytics and performance insights to evaluate content, inform strategy and identify opportunities to improve.
• Strong project management and communication skills, with the ability to manage multiple campaigns, deadlines and stakeholders while collaborating effectively across creative, brand, influencer, PR, ecommerce and growth teams.
• Curious, creative and entrepreneurial, with a willingness to experiment, test new ideas and learn from what works.
• Comfortable working independently and balancing planned campaign work with reactive, fast-moving opportunities.

Benefits

• Health Benefits:
• Medical, dental and vision benefits with HSA, FSA, and DCSA options.
• Company-paid basic life insurance with the option to purchase additional coverage.
• Voluntary short-term and long-term disability coverage.
• Voluntary accident and critical illness insurance.
• Company-paid employee assistance program.
• Wellness Benefits:
• Company-paid volunteer time.
• 401(k) plan with employer match.
• Unlimited responsible PTO.