Social Media Manager

Responsibilities

• Own social strategy for five brands: Belle Glos, JoeTheWinemaker, Napa Valley Quilt, Quilt & Co., and Go With Your Palate.
• Set KPIs, define content pillars and each channel's role, and refine continuously based on performance.
• Build and manage content calendars per brand and channel, roughly 20 posts per week across the portfolio.
• Own and manage the social media budget across paid media, creator partnerships, and production. Allocate spend against goals and report on ROI.
• Research keyword, social search, and content opportunities, and develop campaigns that grow awareness, engagement, and brand demand.
• Align each brand's audience with relevant trade, media, and influencer opportunities.
• Create short-form-first content end to end: concept, capture, edit, copy, and publish.
• Ghostwrite for Joe Wagner across JoeTheWinemaker channels, capturing his voice authentically in captions, scripts, comments, and replies.
• Serve as creative lead on social shoots, both in-house and agency, including shot lists, briefs, on-set direction, and asset delivery.
• Write platform-native copy that is human, on-brand, and tailored to each channel.

Requirements

• Expert knowledge of Instagram, TikTok, Facebook, and YouTube Shorts: formats and specs, algorithm signals (hook, completion, saves, shares, dwell), and distribution levers (collabs, boosts, cross-posts, pinning).
• Working knowledge of alcohol marketing compliance, including TTB, age-gating, responsible marketing standards, and three-tier and tied-house rules as they apply to social.
• Experience owning a marketing budget, with a track record of allocating spend and proving return.
• Hands-on Meta Ads Manager experience, including budget management and optimization.
• Experience managing influencer and UGC creators, including contracts and usage rights.
• Ghostwriting experience for a founder, executive, or personality-led brand.
• Short-form video capture and editing in CapCut, Premiere Pro, or similar.
• Working design skills in Canva or Adobe, with a refined aesthetic eye.
• Strong platform-specific copywriting across varied brand voices.
• Fluency with Sprout Social and native analytics, plus competitive benchmarking and social listening, turning data into decisions.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance