Responsibilities

• Grow social reach and engagement across key platforms (IG, Facebook, TikTok, LinkedIn), through consistent, platform-native content tailored to the US audience.
• Develop and execute a US social media strategy — deliver a channel-by-channel strategy aligned to brand and commercial objectives, including content pillars, posting cadence, tone of voice adaptation for the US market, and KPIs for each platform.
• Produce and post high-quality content independently — create and publish a minimum number of pieces of content per week (across formats: video, static, stories, reels) that reflect the brand and perform at or above benchmark engagement rates, with on-camera appearances forming a regular part of the content mix.
• Report on performance and optimise monthly — deliver a monthly performance report to the business with clear, insight-led recommendations that directly inform the following month's content plan.
• Build and manage an engaged US community — own community management across all channels, responding to comments and DMs within agreed SLAs, fostering genuine two-way relationships that increase brand advocacy and repeat purchase intent.
• Support influencer and creator identification — in collaboration with the Partnerships team, identify and flag relevant US-based creators or micro-influencers who align with Wuffes' audience and values, supporting outreach and relationship-building efforts.
• Contribute to campaign and product launch execution — brief in, create, and schedule social content for all major brand campaigns, partnership collaborations and product launches, delivering assets on time and ensuring the US audience receives culturally relevant, localised messaging.