Social Media Manager & Content Creator at Wuffes | New York, USA

Wuffes

Social Media Manager & Content Creator

New York, USA (Remote)

Salary Not AvailableMid Level3+ years expInternship

Posted 5 months ago

Job Summary

Drive US social media for a fast-growing pet brand by owning strategy, content creation, and community engagement.

Must-have: 3–5+ years managing social for a US consumer brand with proven audience growth.
Standout: Strong on-camera content creation with CapCut/Adobe familiarity.
Standout: Portfolio showing high-quality content and measurable performance.

Job Description

Responsibilities

Grow social reach and engagement across key platforms (IG, Facebook, TikTok, LinkedIn), through consistent, platform-native content tailored to the US audience.
Develop and execute a US social media strategy — deliver a channel-by-channel strategy aligned to brand and commercial objectives, including content pillars, posting cadence, tone of voice adaptation for the US market, and KPIs for each platform.
Produce and post high-quality content independently — create and publish a minimum number of pieces of content per week (across formats: video, static, stories, reels) that reflect the brand and perform at or above benchmark engagement rates, with on-camera appearances forming a regular part of the content mix.
Report on performance and optimise monthly — deliver a monthly performance report to the business with clear, insight-led recommendations that directly inform the following month's content plan.
Build and manage an engaged US community — own community management across all channels, responding to comments and DMs within agreed SLAs, fostering genuine two-way relationships that increase brand advocacy and repeat purchase intent.
Support influencer and creator identification — in collaboration with the Partnerships team, identify and flag relevant US-based creators or micro-influencers who align with Wuffes' audience and values, supporting outreach and relationship-building efforts.
Contribute to campaign and product launch execution — brief in, create, and schedule social content for all major brand campaigns, partnership collaborations and product launches, delivering assets on time and ensuring the US audience receives culturally relevant, localised messaging.

Requirements

3–5+ years of hands-on social media management experience for a US consumer brand — ideally in DTC, pet, wellness, supplements, or a high-growth e-commerce environment — with a demonstrable track record of growing engaged audiences
Proven content creation skills, including the ability to shoot, edit, and post short-form video independently (comfortable with tools like CapCut, Adobe, or equivalent) and to appear on camera regularly as part of the content strategy. Ideally with access to a pet.
US-based, with a native or deeply embedded understanding of American culture, internet culture, and the US pet market specifically, and willing to travel.
Strong analytical capability — experience using native platform analytics and external analytics tools to track performance and report to senior stakeholders on the impact social is having towards driving business growth.
Portfolio or active social presence that demonstrates content quality, on-camera ability, and social growth — candidates should be able to show their work, not just describe it.

Benefits

Time to recharge - 15 days PTO plus 11 federal holidays to reset, relax and adventure
Medical Plan Contribution - We contribute toward the medical plan of your choice
Work from Anywhere - We’re fully remote and you can also enjoy a change of scenery - work from anywhere for two weeks in summer and two weeks in winter (time-zone permitting)
Enhanced Parental leave - More support for life’s important moments and milestones

Wuffes

At Wuffes, our mission is to alleviate the world's dogs of the most common, curable diseases by providing best-in-class products, and promoting education about proper dog care. We are the world's fastest-growing, bootstrapped pet company.

Founded in 2020

49 employees (9 in marketing)

wuffes.com