Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging multimedia content including graphics, videos, photography, and written posts that resonate with target audiences and promote brand initiatives.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and respond to comments or messages promptly.
• Conduct social listening to track brand mentions, industry trends, and competitor activity; leverage insights to refine content strategies.
• Optimize content for search engines (SEO) by incorporating relevant keywords and hashtags; perform keyword research to enhance discoverability.
• Utilize analytics tools like Google Analytics and web analytics platforms to measure campaign performance, analyze audience behavior, and generate reports for continuous improvement.
• Collaborate with public relations teams to coordinate campaigns that enhance brand reputation and manage relationships with influencers or partners.
• Oversee branding consistency across all digital channels while maintaining a creative eye for graphic design using Adobe Creative Suite applications such as Photoshop and Illustrator.
• Plan and execute Facebook Advertising campaigns to increase reach and engagement; monitor ad performance for ROI optimization.
• Stay current with emerging social media trends, platform updates, and best practices in digital marketing to keep our strategies innovative.