Responsibilities

• Support and execute Proper Hospitality’s organic social media strategy across platforms including Instagram, TikTok, and emerging channels
• Plan and manage content calendars in alignment with brand campaigns, programming, and seasonal initiatives
• Champion brand voice and ensure consistency across all social channels
• Monitor performance metrics including engagement, reach, video views, and saves, and provide actionable insights
• Partner with Growth, PR, and Brand teams to align social content with broader marketing initiatives
• Assist in managing influencer and creator collaborations
• Work on-site across Proper Hospitality properties to capture interior and architectural photography
• Work on-site across Proper Hospitality properties to capture lifestyle and short-form video content
• Work on-site across Proper Hospitality properties to capture events and cultural programming
• Create social-first, visually compelling content that reflects each property’s identity and energy

Requirements

• 4–6 years of experience in social media, content creation, or digital marketing (hospitality, lifestyle, or luxury preferred)
• Strong understanding of social platforms, trends, and performance metrics
• Proven ability to create engaging photo and video content for social-first platforms
• Proficiency in content creation tools (e.g., Adobe Creative Suite, mobile editing apps)
• A refined visual eye with an appreciation for design, hospitality, and culture
• Ability to balance strategic thinking with hands-on execution
• Collaborative mindset and comfort working across multiple teams and properties
• Willingness to travel locally and work on-site regularly

Benefits

• Culture of Growth & Belonging
• Culture of Growth : A collaborative, design-forward environment that values creativity, intelligence, and curiosity — where learning and excellence are a daily practice.
• Guided Skills Development : Access to training, leadership programs, mentorship, and cross-property mobility to encourage achievement and discovery.
• Diversity, Equity, Inclusion & Belonging : We honor individuality while fostering a culture of respect and belonging across all teams.
• Community Engagement : Opportunities to give back through local volunteerism, sustainability, and charitable partnerships.
• Comprehensive Health Coverage : Medical, dental, and vision plans through Aetna, designed to fit a range of personal and family needs.
• Wellness Access : Company-subsidized memberships with Equinox and ClassPass, plus wellbeing workshops and mental health resources.
• Employee Assistance Program (EAP) : Confidential support for emotional wellbeing, financial planning, and life management through Unum.
• Paid Time Off : Flexible PTO plus 11 paid holidays each year for corporate team members.
• Paid Parental Leave : Paid time off for eligible employees welcoming a new child through birth, adoption, or foster placement.
• Flexible Work Practices : Hybrid schedules for eligible roles and an emphasis on work-life balance.