Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, YouTube, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create high-quality, original content including graphics, videos, blog posts, and multimedia assets.
• Manage social media scheduling and publishing using tools to ensure consistent content delivery.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity for continuous campaign optimization.
• Implement targeted Facebook Advertising campaigns to reach specific demographics and maximize marketing ROI.
• Analyze social media metrics and web analytics using Google Analytics and other tools to measure performance, identify growth opportunities, and report on campaign success.
• Engage with followers through timely responses, relationship management, and community building to foster a loyal online community.
• Collaborate with PR teams to align messaging strategies with overall branding efforts and manage media relations when necessary.
• Conduct keyword research for SEO purposes to enhance content discoverability and improve search engine rankings.
• Stay updated on the latest digital marketing trends, social media algorithms, media editing tools, and best practices for content creation.

Requirements

• Proven experience in social media management and content creation within a digital marketing environment.
• Strong proficiency in Adobe Photoshop, Illustrator, and other Adobe Creative Suite applications for graphic design and media editing.
• Hands-on experience with social listening tools such as Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Demonstrated ability to develop engaging content tailored for various social media platforms with excellent writing skills.
• Knowledge of social media advertising platforms like Facebook Ads Manager for creating targeted campaigns.
• Familiarity with web analytics tools such as Google Analytics for tracking website traffic and marketing performance metrics.
• Experience in digital marketing performance monitoring including media performance analytics and marketing online analytics.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in proofreading and editing content.
• Strong relationship management skills with the ability to collaborate effectively across teams including PR, creative, and marketing departments.