Responsibilities

• Develop and execute a monthly social media content strategy.
• Create, film, and edit high-quality photo and video content.
• Manage Instagram, TikTok, YouTube, and other social platforms.
• Write compelling captions and optimize posts for engagement.
• Respond to comments and direct messages in a professional and timely manner.
• Coordinate with providers and staff to capture behind-the-scenes content, patient stories, educational videos, and practice updates.
• Stay current with social media trends, industry trends, platform updates, and viral content.
• Monitor analytics and prepare performance reports with recommendations.
• Collaborate with the marketing team on campaigns, promotions, and events.
• Ensure all content complies with patient privacy (HIPAA) and marketing guidelines.

Requirements

• 2+ years of professional social media management experience
• Experience in aesthetics, plastic surgery, dermatology, medical aesthetics, luxury brands, or other areas of medicine is strongly preferred
• Proficiency with Canva, CapCut, or similar editing tools
• Strong photography and videography skills
• Excellent writing and communication abilities
• Highly organized with strong attention to detail
• Ability to manage multiple projects and meet deadlines
• Knowledge of Instagram, TikTok, YouTube, and current social media trends

Preferred

• Paid social advertising experience (Meta Ads)
• Basic graphic design
• Email marketing experience
• Influencer outreach and partnership management

Benefits

• Flexible schedule
• Competitive salary (based on experience)
• Employee discounts on select services and products