Senior Manager, Social Media Strategy and Content

Salem, MA (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 10 hrs ago

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Job Summary

Own the end-to-end social media program for clients, leading strategy, content creation, engagement, and performance analysis across multiple platforms.

  • Own development and execution of social media strategies and content programs
  • Translate performance data into actionable client recommendations

Job Description

Responsibilities

  • Develop and execute social media strategies aligned with client goals and business objectives.
  • Manage community engagement across channels, fostering meaningful audience interactions and brand advocacy.
  • Create and oversee engaging social media content, including platform-specific copy, content calendars, thought leadership and brand storytelling initiatives across major social platforms.
  • Monitor social trends, audience insights and competitive activity to identify new opportunities for clients.
  • Collaborate with account, creative, PR and digital teams to deliver integrated campaigns and social media content programs.
  • Analyze performance, develop reporting and translate data into actionable recommendations.
  • Present strategies, results and recommendations to clients and agency leadership.

Requirements

  • 6–8 years of social media, social content or integrated communications experience, preferably in an agency environment.
  • Strong understanding of social media strategy, community management, analytics and social media content development.
  • Exceptional writing, editing and storytelling skills with experience creating social media content for multiple platforms and audiences.
  • Experience managing client relationships and presenting recommendations to senior stakeholders.
  • Experience using social media management and analytics tools such as Sprout Social, Hootsuite and native platform analytics to manage accounts, schedule content, monitor engagement and support clients.
  • Ability to balance strategic thinking with hands-on content creation and execution.
  • Strong organizational skills, sound judgment and a collaborative, positive attitude.
  • Experience with paid social, influencer programs and short-form video content is a plus.

Benefits

  • 401(k)
  • Retirement plan
Sperling logo

Sperling

Sperling is a full-service marketing agency located in Salem, Massachusetts. Since our inception in 2008, we have served over 800 clients, building strategic marketing strategies, robust websites, and engaging content. Our services range from web design and development, PPC, SEO, social media, content marketing, graphic design, media buying, to photography and video. Named one of Inc. Magazine’s 5000 fastest-growing privately held companies in the United States, we are also a trusted Google Partner. We deliver dynamic, client-tailored marketing campaigns and immersive website experiences that drive lead generation, boost brand awareness, and captivate and retain the right audiences.

Founded in 2008
Danvers, Massachusetts, USA
32 employees (19 in marketing)

Traffic Signals

Monthly Visitors
4.8K
Traffic Source Mix
Search
45.7%
Direct
34.6%
Referral
6.4%
Social
11.9%
Paid
1.3%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
16 (50% of company)
Marketing Roles Posted (Last 30 Days)
1