Responsibilities

• Use existing industry relationships to generate new client opportunities
• Build and maintain strong partnerships with studios, streamers, brands, and marketing partners
• Own and grow key client relationships, serving as a lead strategic partner across social campaigns and ongoing initiatives
• Collaborate with agency leadership and lead new business conversations, pitches, and social growth opportunities
• Represent The Refinery in client meetings, creative presentations, and industry events
• Proactively identify opportunities where social strategy can expand existing client business
• Lead social media strategy and campaign development across platforms including TikTok, Instagram, YouTube, and emerging platforms
• Develop culturally relevant social concepts that align with client goals and platform trends
• Partner with creative and production teams to bring campaigns to life
• Analyze campaign performance and optimize strategies to drive engagement and cultural impact
• Develop integrated social strategies that work in tandem with paid media efforts, with a strong understanding of how paid social can amplify entertainment campaigns and key moments such as trailers, premieres, and major announcements
• Identify and recommend influencer and creator partnerships that align with campaign goals and audience targets, including proposing talent, shaping collaboration concepts, and helping integrate influencer strategy into broader social campaigns
• Translate entertainment marketing beats (trailers, casting announcements, premieres, cultural moments) into social-first campaign ideas that extend the lifecycle of key marketing moments
• Partner closely with design, motion, and editorial teams to ensure social concepts translate effectively into high-performing creative assets
• Stay ahead of platform evolution, creator ecosystems, and emerging formats to inform both client strategy and internal agency thinking
• New client opportunities generated through industry relationships
• High-impact social campaigns that resonate culturally and perform across platforms
• Strong, long-term client partnerships that expand The Refinery’s presence in entertainment marketing

Requirements

• 5-7 years of experience in social media strategy, digital marketing, or creative agency environments
• Strong experience developing social campaigns for entertainment, media, streaming, or major consumer brands
• Established or emerging network of industry relationships across studios, streamers, brands, etc., with the ability to translate those relationships into new opportunities
• Deep understanding of social platforms, digital culture, and content strategy
• Strong awareness of platform trends, emerging creators, and shifts in digital culture, particularly within entertainment and fan communities
• Strong understanding of paid social strategy, particularly within entertainment marketing, and the ability to collaborate with paid media teams to maximize campaign impact
• Experience developing influencer and creator strategies for entertainment properties, including identifying relevant talent and shaping partnership concepts that resonate with fan communities
• Experience presenting strategy and creative ideas to clients or senior stakeholders
• Entrepreneurial mindset with a passion for building partnerships and growing business
• Active presence within the social, entertainment marketing, or brand marketing community
• Experience working on film, television, streaming, or entertainment releases, including familiarity with campaign milestones such as trailer launches, premiere windows, and cultural conversation moments, is a strong plus

Benefits

• Fully-Remote Agency
• Paid Vacation and Sick Leave
• 401K
• Dental
• Vision
• Medical
• Life Insurance and AD&D Coverage
• Paid Time Off for New Parents
• Assistance with Ongoing Education and Professional Development
• Employee Referral Incentive Program
• Wellness Program with Lifestyle Reimbursement Options
• Flexible Spending Account (FSA) for Healthcare Expenses
• Dependent Care Flexible Spending Account (DCFSA)
• Access to Co-working Space Memberships
• Participation in Employee-Led Resource Groups
• Volunteer Time Off