Responsibilities

• Social strategy across all four brands, primarily Instagram, TikTok, and Facebook.
• Weekly content planning and publishing calendars.
• Short-form video concepts, photo storytelling, captioning, and content organization.
• Community management, including comments, DMs, and social-driven lead nurturing.
• Monthly reporting focused on inquiries, bookings, and vendor signups, not vanity metrics.
• Guidance on what content needs to be captured each week so the business has a consistent pipeline of strong creative.
• Weekly content day: dedicated weekly content day with planned content block on site or in studio for one or more brands.
• Assets/content blocks include: Milk + Lily studio content; Gather venue walkthroughs, setups, vendor collaborations, and event storytelling; DNS behind-the-scenes and wedding/portrait storytelling; BayAreaWeddings.com educational, editorial, and vendor feature content.
• Come to content day with a shot list, a clear plan, and a strong sense of what assets are needed for the week or month ahead.
• This role is measured by business outcomes and aims to increase visibility, inquiries, bookings, and vendor signups across brands.

Requirements

• Location: Walnut Creek, California; On-site
• Contract / freelance retainer engagement

Preferred

• Experience managing social for brands where the goal is actual revenue, bookings, or signups, not just engagement.
• Strong taste level, especially with photography, composition, design, and editorial presentation.
• Ability to manage multiple brands without flattening them into the same voice.
• Strong short-form content instincts across Reels and TikTok.
• Comfortable taking initiative and functioning as the outside expert, not just waiting for instructions.
• Experience in weddings, events, lifestyle, photography, or design-driven brands is a major plus.