Social Media Manager

Responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing goals to increase brand visibility and engagement.
• Create, curate, and manage engaging content across various social media platforms, including text, images, videos, and graphics using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social media channels using tools such as Hootsuite and Buffer to ensure timely responses and active community management.
• Conduct social listening to gather insights on audience sentiment, trending topics, and competitor activities to inform content creation and campaign adjustments.
• Manage paid advertising campaigns on platforms like Facebook Advertising to optimize reach and ROI through targeted audience segmentation.
• Analyze social media performance data using Google Analytics, web analytics tools, and social media analytics to measure campaign success and identify opportunities for improvement.
• Collaborate with public relations teams to enhance branding efforts and maintain positive relationships with followers, influencers, and partners.
• Stay updated on the latest digital marketing trends, SEO practices, keyword research techniques, and media editing tools to continuously refine our social media marketing approach.

Requirements

• Proven experience in social media management across multiple platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, etc., with a strong understanding of platform-specific strategies.
• Expertise in content creation including writing compelling copy, designing graphics with Adobe Photoshop or Illustrator, and editing videos using video editing software.
• Strong knowledge of SEO principles and digital marketing performance monitoring to maximize content reach organically and through paid campaigns.
• Proficiency in social listening tools and social media analytics platforms for data-driven decision-making.
• Familiarity with media editing tools for high-quality visual content production that aligns with branding standards.
• Experience in public relations tactics to foster positive brand perception online.
• Ability to manage multiple projects simultaneously while maintaining attention to detail through excellent proofreading skills.
• Knowledge of web analytics tools like Google Analytics for tracking website traffic driven by social campaigns.

Benefits

• Employee discount
• Flexible schedule
• Paid time off
• Professional development assistance