Social Media Manager

New York City, NY (Hybrid)

$80K/yr - $99K/yr (Est.)Entry LevelContract

Posted 2 weeks ago

Job Summary

Own Aura Factor's content engine by shaping strategy, producing high‑quality photo and video, and refining formats across social platforms, while coordinating shoots, editing, publishing, and analyzing performance to inform the evolving visual language.

  • Build and maintain a healthy ideas pipeline
  • Produce and edit short-form video and stills for Instagram/TikTok
  • Collaborate to refine concepts and adapt trends

Job Description

Responsibilities

  • Help develop Aura Factor's ongoing social content strategy and creative concepts
  • Regularly ideate new still-image and short-form video concepts
  • Collaborate with us to refine and prioritize ideas before production
  • Plan and execute shoots in New York
  • Shoot original photo and video content
  • Use AI to create photo and video content
  • Edit short-form video for platforms such as Instagram Reels and TikTok
  • Create and edit still imagery, carousels, and other social assets
  • Adapt trends and cultural moments in ways that feel authentic to Aura Factor rather than simply copying what other brands are doing
  • Maintain an organized pipeline of concepts, content in production, finished assets, and scheduled posts

Requirements

  • Have a strong eye for composition, typography, imagery, editing, and visual storytelling
  • Be able to shoot compelling content on a phone and/or camera
  • Be comfortable editing short-form video
  • Understand what feels native to Instagram and TikTok
  • Follow culture, creators, brands, visual trends, and emerging content formats
  • Be able to translate a broad creative direction into an actual piece of content
  • Be organized enough to manage several pieces of content at different stages of production
  • Be comfortable receiving feedback and iterating collaboratively
  • Be resourceful and willing to figure things out
  • Be based in New York City and available to work together in person as needed

Salaries

SalaryGuide estimate

$80K/yr – $99K/yr

Modelled from 35 comparable roles.

Social Media Manager median pay in the United States

$82K/yr

Most pay falls between $70K and $98K. Based on 604 salaries.

Social Media Manager

New York City, NY · Hybrid