Social Media Manager

Responsibilities

• Develop and manage social media strategy across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms
• Create engaging photo, video, Reel, Story, and short-form content
• Develop a consistent brand voice and visual identity across multiple hotel and restaurant concepts
• Create and manage content calendars
• Write strong, engaging social media copy
• Identify trends and turn them into relevant, brand-appropriate content
• Use AI tools to assist with content creation, ideation, copywriting, research, campaign development, and workflow efficiency
• Help develop creative promotions for restaurants, hotels, events, holidays, and special offers
• Coordinate with property managers, restaurant teams, ownership, and outside partners
• Track performance and use analytics to determine what is working and what needs to change

Requirements

• RESTAURANT/HOTEL social media management and/or brand management experience
• Demonstrated experience using AI tools in a marketing or content environment
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn, Reels, Stories, and short-form video
• Excellent writing and communication skills
• Strong visual and creative instincts
• Ability to shoot, edit, or direct compelling social content
• Experience managing multiple brands or accounts is strongly preferred
• Hospitality, restaurant, hotel, nightlife, travel, or lifestyle experience is a major plus
• Ability to work independently, move quickly, and take ownership of projects
• A portfolio or examples of social media accounts, campaigns, or content you have personally worked on