Responsibilities

• Develop and implement comprehensive social media marketing strategies aligned with brand goals, utilizing platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content including graphics, videos, photography, and written posts that resonate with target audiences and promote brand messaging.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and ensure consistent brand voice across channels.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities; use findings to refine content strategies.
• Analyze social media metrics using tools like Google Analytics and native platform analytics to measure campaign performance; prepare reports highlighting key insights and areas for improvement.
• Collaborate with cross-functional teams including marketing, PR, design, and e-commerce to coordinate campaigns that enhance branding efforts.
• Manage relationships with influencers, media outlets, and community partners to expand reach and foster positive public relations.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize ROI through targeted audience segmentation.
• Stay current with the latest social media trends, media editing tools, graphic design software such as Adobe Creative Suite (Photoshop & Illustrator), and digital marketing best practices to keep our content fresh and innovative.