Social Media Manager

Responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing goals to increase brand awareness and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts tailored for various social media platforms.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and optimize content delivery.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform content creation and campaign adjustments.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for graphic design and media editing to produce visually appealing content that resonates with target audiences.
• Monitor digital marketing performance through analytics tools such as Google Analytics and social media analytics platforms; report on key metrics like reach, impressions, engagement rates, and conversions.
• Manage paid advertising campaigns on platforms like Facebook Ads to boost content visibility and achieve specific marketing objectives.
• Engage actively with followers by responding to comments, messages, and inquiries to foster community relationships and enhance brand loyalty.
• Collaborate with public relations teams to ensure consistent messaging across all channels and support brand reputation management efforts.
• Stay updated on the latest social media trends, platform updates, and best practices to continually refine strategies for maximum impact.

Requirements

• Proven experience in social media management across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
• Strong content creation skills with proficiency in graphic design (Adobe Photoshop, Illustrator) and video editing tools.
• Deep understanding of SEO principles and keyword research techniques to optimize content discoverability.
• Expertise in social listening tools and techniques for market research and audience insights.
• Skilled in using scheduling tools such as Hootsuite or Buffer for efficient campaign management.
• Knowledge of digital marketing performance monitoring through Google Analytics and other analytics platforms.
• Ability to craft compelling written content with excellent proofreading skills for clarity and brand consistency.
• Experience managing paid social advertising campaigns on Facebook Advertising or similar platforms.
• Strong relationship management skills with the ability to engage effectively with diverse audiences online.
• Familiarity with branding principles and public relations strategies to maintain a positive brand image online.

Benefits

• 401(k)
• Health insurance
• Paid time off
• Vision insurance