Responsibilities

• Organic Social Strategy and Calendar
• Define and evolve channel strategies and content pillars to support broader marketing priorities.
• Build and manage the content calendar spanning always-on content, campaigns, launches, and real-time moments
• Ensure consistent brand voice and compliance with brand and health claims guidelines.
• Incorporate clinical credibility (e.g., Medical Advisory Board, formulations) into content naturally and authentically.
• Platform-Native Content and Real-Time Coverage
• Create and publish platform-native content optimized for short-form video, hooks, and trends.
• Partner with Creative and content creators on production, while shooting and editing lightweight short-form video when speed matters.
• Cover brand events and activations in real time with stories, short-form video, live posting, and recap content
• Quickly identify and leverage relevant trends, sounds, and formats to create native-feeling content.

Requirements

• 3-5+ years of social media management for a consumer brand, ideally in wellness, lifestyle, beauty, or CPG
• Platform-native fluency across TikTok, Instagram, and YouTube, with a strong grasp of short-form video
• Experience owning both strategy and hands-on execution; this is not a purely strategic seat
• Hands-on shooting and editing skills, comfortable capturing and editing short-form video on a phone
• A track record of growing an owned social audience and driving real engagement, not just follower counts
• Comfort using data to guide creative and strategic decisions
• Experience covering events and activations in real time
• Strong communication and organizational skills for coordinating across multiple teams
• Remote-first mindset with the ability to work effectively across a distributed team; located within driving distance of Los Angeles, CA, preferred

Preferred

• Familiarity with the compliance realities of health and wellness content is a plus

Benefits

• Flexible time off + 9 annual company holidays
• Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
• 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
• Matching Charitable Contributions up to $2,500/year
• $1,200/annual Work from Home (WFH) stipend
• Employee Recognition and Rewards Program
• Pet insurance
• Employee Product Samples and Discounts