Responsibilities

• Manage Patriot Lifting’s social media accounts, including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Develop and maintain a consistent social media content calendar.
• Create, schedule, and publish photos, videos, project highlights, employee features, and company updates.
• Visit jobsites when appropriate to capture high-quality photos and video footage.
• Edit short-form videos, reels, project recaps, and promotional content.
• Write clear and engaging captions that reflect Patriot Lifting’s professional brand.
• Respond to comments and messages and help maintain positive audience engagement.
• Monitor social media performance, audience growth, engagement, and lead activity.
• Prepare regular reports showing results and recommended improvements.
• Coordinate with company leadership, operators, customers, and field personnel to identify content opportunities.

Requirements

• Three or more years of experience managing business social media accounts, digital marketing, content creation, or a similar function.
• Demonstrated ability to create professional social media content.
• Strong photography, videography, and video-editing skills.
• Experience with social media scheduling and analytics platforms.
• Strong written communication, grammar, and proofreading skills.
• Ability to manage multiple projects and maintain a consistent publishing schedule.
• Comfortable working independently and taking ownership of results.
• Willingness to occasionally visit active jobsites and work around cranes, trucks, industrial equipment, and construction operations.
• Valid driver’s license and reliable transportation.
• Ability to maintain professionalism when interacting with customers, employees, and business partners.

Preferred

• Experience marketing a construction, industrial, equipment-rental, transportation, manufacturing, or skilled-trades company.
• Experience with Canva, Adobe Creative Cloud, CapCut, or similar design and editing programs.
• Experience managing paid social media advertising campaigns.
• Familiarity with Google Analytics, website content management, email marketing, and lead tracking.
• Experience producing drone footage is a plus, but not required.