Social Media Manager

Responsibilities

• Own organic social strategy and editorial planning: Build audience-specific strategies and content calendars across Instagram, TikTok, LinkedIn, Facebook, YouTube, and emerging channels. Prioritize Instagram and TikTok for educator audiences, tailor LinkedIn content for school leaders and alumni, and explore authentic, non-promotional participation in relevant Reddit communities. Translate wider Marketing initiatives into platform-native campaigns
• Create content hands-on, with a strong emphasis on short-form video: Personally concept, script, film, edit, caption, and publish videos; appear confidently in talking-head content and social live events. Independently produce graphics, carousels, stories, and copy using tools such as Canva, collaborate with the Graphic Designer on brand consistency, and develop social assets to promote guides, events, and podcasts (without hosting the podcast)
• Build and serve engaged communities: Manage organic social accounts day to day, including comments, DMs, tags, audience conversations, and admissions-related questions that need routing to the appropriate team. Proactively identify educator and school-leader stories and opportunities for meaningful engagement, not merely one-way posting
• Measure performance and continually improve results: Monitor audience growth, reach, engagement, video performance, website traffic, leads, guide downloads, and applications attributable to organic social. Use reporting, experiments, and audience insights to refine creative decisions and channel priorities; demonstrate how social contributes to integrated marketing goals
• Manage influencer partnerships and collaborate across Marketing: Oversee existing external creators, including briefs, content review, approvals, deliverables, renewals, payment coordination, budgets, and ROI. Recommend when to expand, adjust, or pause partnerships. Partner closely with content, design, and paid media colleagues; direct management of paid advertising is not part of this position. Occasionally support events and content opportunities requiring travel

Requirements

• Professional organizational social media experience: Approximately 2–4 years managing organic social accounts for an employer, organization, or agency client, with personal ownership of deliverables and accountability for KPIs. Managing only your own personal influencer accounts does not meet this requirement; additional relevant professional experience is welcome
• Proven creation and on-camera skills: Direct experience independently planning, filming, editing, and publishing compelling short-form video for a brand, plus the ability to appear on camera and support live social content. Strong social copywriting and hands-on Canva, Capcut, or comparable design skills are also expected
• Demonstrated growth and analytical judgment: Evidence that you have grown audiences, not solely maintained existing accounts; ability to explain the KPIs you owned, results you achieved, and changes you made based on data. Familiarity with engagement, website traffic, lead or application attribution, and testing is valuable
• Audience-focused collaboration and execution: Experience adapting tone, formats, and channels for distinct audiences; engaging communities through comments and DMs; and working within a marketing team to manage a busy editorial calendar, multiple priorities, and cross-functional projects
• Required professional portfolio: Include an accessible portfolio link or relevant work samples showing organizational/client accounts, short-form videos you personally produced, and ideally measurable outcomes. Redacted or anonymized case studies are welcome for confidential work. Education/edtech experience, previous influencer-program coordination, Reddit knowledge, a related bachelor's degree, and familiarity with tools such as Sprout Social or ClickUp are helpful but not required. Occasional travel may be necessary