Social Media Manager

Responsibilities

• Support day-to-day organic social strategy for multiple clients, from content planning and publishing through community management, reporting, and optimization.
• Develop thoughtful content calendars and social recommendations that align with client goals, audience needs, brand voice, cultural moments, and broader campaign strategies.
• Write, edit, and refine social copy that is clear, engaging, platform-appropriate, and true to each client’s voice.
• Partner with creative teams and clients to develop social-first content, including short-form video, Reels, TikToks, Stories, carousels, and other platform-native formats.
• Use tools such as Canva to create or adapt social content.
• Build and nurture online communities by monitoring conversations, responding to audiences, representing brands with care and judgment, and identifying opportunities to deepen engagement.
• Manage day-to-day social publishing and ensure content is accurate, timely, on-brand, and aligned with platform best practices.
• Partner with Media, PR, creative, and account teams to ensure social efforts are integrated into larger brand and campaign strategies.
• Working knowledge of paid social platforms and principles, including how boosting and paid amplification can support an organic social strategy. Hands-on experience is a plus.
• Analyze organic performance, community feedback, and social listening signals to deliver clear, actionable insights and recommendations.

Requirements

• 2 to 3+ years of experience in social media marketing, with a strong foundation in organic social strategy and content development. Agency experience strongly preferred.
• Strong copywriting and editing skills, with the ability to adapt messaging across platforms, audiences, and brand voices.
• Experience building and managing online communities, including responding to audiences, navigating sensitive conversations, and escalating issues appropriately.
• Experience creating or adapting social content, including short-form video and platform-native formats.
• Experience using Canva and a comfort level working with basic design tools and templates.
• Working knowledge of paid social platforms and principles, including how boosting and paid amplification can support an organic social strategy. Hands-on experience is a plus, but paid social ownership is not the primary focus of this role.
• Proficiency with social media tools such as Sprout Social, Meta Business Suite, and other publishing, listening, or reporting platforms.
• Strong understanding of social analytics and reporting, with the ability to connect performance data, audience behavior, and community insights to clear recommendations.
• Experience across both B2B and B2C, with the agility to shift tone, tactics, and community approach to meet different audience needs.
• Client-facing experience, with strong communication skills and the confidence to present social recommendations, insights, and results.