Responsibilities

• Own and manage social media presence across Instagram, LinkedIn, Facebook, Pinterest, and emerging platforms for all brands
• Develop and maintain brand-specific content calendars aligned to campaign priorities, product launches, and seasonal marketing moments
• Build and execute social strategy across all brands in partnership with the Content Manager and VP of Marketing
• Maintain distinct brand voices and visuals across all platforms what works for one brand may not work for another
• Manage paid social coordination with our agency or in-house partners ensuring organic and paid strategies are aligned
• Monitor platform trends, algorithm changes, and competitor activity and adapt strategy accordingly
• Stay current with social trends that align with the brand and stay up to date with best practices for organic and paid content
• Monitor and respond to comments, messages, and engagement across all social platforms for all brands in a timely and on-brand manner
• Assist with Google Business Profile management including responding to reviews, updating listings, and flagging issues as needed
• Manage and maintain industry platform listings including PartySlate, The Knot, WeddingWire, etc. keeping profiles current, optimized, and visually strong