Social Media Manager
Community Phone
USA (Remote)
$85K/yr - $105K/yrIn-houseFull-timeMid level
3 hrs ago
Social Media Manager
Florida, NY (Remote)
Salary Not AvailableSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own clinic social media operations and content strategy, coordinating 120+ pages and multi-channel outreach to drive patient engagement and brand health.
- Manage and optimize clinic Facebook pages and other social channels to ensure accuracy, compliance, and alignment with branding.
- Develop clinic-level strategies and calendars that support patient engagement, community activity, and growth.
- Coordinate content collection, approvals, and publishing with cross-functional teams to enable timely, compliant communications.
Job Description
Responsibilities
- Manage and maintain 120+ clinic Facebook pages and other designated social channels with accuracy and brand alignment.
- Develop and execute clinic-level social strategies supporting VIPcare goals, patient engagement, and growth.
- Coordinate content gathering and timely communications with Office Managers, Regional Managers, providers, Marketing, and other teams.
- Create, curate, and publish medically appropriate content across Facebook, Instagram, LinkedIn, X, and emerging channels.
- Maintain a content calendar balancing corporate initiatives, local activities, provider spotlights, and health campaigns.
- Monitor activity, respond to comments and reviews per guidelines, and manage reputation.
Requirements
- Bachelor's Degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field required.
- 5+ years of experience managing social media programs, preferably within healthcare, multi-site operations, franchised businesses, or distributed organizations.
- Demonstrated experience managing social media accounts across multiple business locations or brands.
- Experience supporting both enterprise marketing initiatives and local market-level engagement strategies.
- Strong understanding of social media platforms, algorithms, content optimization techniques, audience engagement strategies, and digital marketing best practices.
- Exceptional written, verbal, and visual communication skills with the ability to tailor messaging to diverse audiences.
- Proven experience developing and managing content calendars, social media campaigns, and multi-channel communication strategies.
- Proficiency with social media management platforms such as Meta Business Suite, Sprout Social, Hootsuite, Buffer, or similar tools.
- Experience utilizing analytics and reporting platforms to measure campaign effectiveness and optimize performance.
- Strong project management skills with the ability to manage numerous priorities, deadlines, stakeholders, and locations simultaneously.
Better Health Group
Better Health Group, an industry-leading primary care value-based organization, is on a mission to transform sick care into better healthcare. Over the last two decades, we’ve grown from one rural clinic to a value-based network that’s ranked among the top 5% nationwide in Medicare.We equip primary care providers with the tools, insights, and processes they need to practice better medicine and run better businesses. We currently partner with nearly 700 owned and independent clinics to deliver 5-star outcomes to more than 312K+ patients across six states for Medicare Advantage, Traditional Medicare, Medicaid, and Commercial payers.Our network of owned clinics, VIPcare, has used a proven senior care model focused on prevention and maintenance to deliver high-quality care and 5-star service to Medicare Advantage communities across 6 states. Together, Better Health Group’s lines of service work to realize our mission to transform sick care into Better Health care.
