Drive multi-brand social content strategy and execution for a Houston-based beauty portfolio, owning end-to-end content from concept to performance.

• Content Strategy & Planning - Develop and execute social media strategies across multiple brands
• Build and manage monthly content calendars aligned with campaigns and product launches
• Stay ahead of trends and proactively bring new ideas
• Content Creation - Shoot and edit short-form video content (TikTok, Reels, etc.)
• Create engaging in-office and behind-the-scenes content
• Develop original content concepts, not just execute assigned tasks
• Platform Management - Tailor content by platform:
• TikTok: trend-driven short-form video
• Instagram: lifestyle, educational, and brand storytelling
• Facebook: educational and product-focused content
• Ensure each brand maintains a distinct voice and audience alignment
• Multi-Brand Management - Manage social media across a portfolio of brands with different audiences and positioning

• Prioritize time and content based on business goals
• Maintain consistency across core brands while supporting smaller brands strategically

• Engagement & Community - Oversee comments, DMs, and interactions across platforms
• Guide tone of voice and response strategy
• Support influencer engagement and community growth efforts
• TikTok Live Oversight (blowpro) - Oversee and optimize two weekly TikTok Lives
• Collaborate with hosts and internal teams to improve performance and engagement
• Continuously test and implement ideas to increase conversions and viewership

• Performance Tracking & Reporting - Track weekly performance across all brands (views, reach, engagement, growth)
• Provide clear reporting and actionable insights
• Identify and scale high-performing content

• Ownership & Execution - Own the full content lifecycle: ideation, creation, posting, and optimization
• Maintain a consistent posting cadence
• Execute quickly on trends and time-sensitive opportunities

• Leadership & Growth - Take ownership of social media across all brands
• Bring ideas to improve and scale social performance
• Help build and structure a growing social media function over time