Responsibilities

• Regional Social Strategy
• Develop and execute a regional social media strategy across all brands in the Carolinas.
• Maintain consistent brand voice while allowing each destination to maintain its unique identity.
• Build and maintain a regional content calendar across all markets (e.g., OBX, Wilmington, Carolina Beach, Myrtle Beach, Hilton Head).

• Content Creation
• Create engaging content including short-form video (Reels / TikTok), destination storytelling, property highlights, guest experiences, owner success stories, and local partnerships or events.
• Coordinate on-site content capture during market visits.
• Ensure content aligns with brand standards and highlights the experience of each destination.

• Growth & Engagement
• Grow followers and engagement across Instagram, Facebook, TikTok, and YouTube Shorts.
• Manage comments, messages, and community engagement.
• Identify opportunities to expand reach through partnerships, collaborations, and trending content.

• Direct Booking & Owner Lead Support
• Partner with marketing and business development to promote direct booking campaigns.
• Support new property onboarding announcements.
• Highlight owner success stories and showcase the value of working with Awayday.
• Create content that attracts new homeowners considering property management.

• Performance Analytics
• Track and report monthly on follower growth, engagement rates, traffic to booking websites, campaign performance, and top-performing content.
• Provide monthly insights and recommendations to regional leadership.

Requirements

• 2–5 years of experience managing social media for a brand, agency, or hospitality company.
• Strong video creation skills (Reels / TikTok / short-form content).
• Experience using tools such as Hootsuite, Sprout, Later, Canva, or Adobe.

Preferred

• Understanding of destination marketing, travel, or hospitality preferred.