Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across all platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Create engaging, high-quality content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing tools
• Manage daily social media operations using applications like Hootsuite and Buffer to schedule posts, monitor engagement, and respond promptly to audience interactions
• Conduct social listening to gather insights on brand perception, industry trends, and competitor activities; utilize findings to refine content marketing strategies
• Implement targeted advertising campaigns on platforms like Facebook Advertising to increase reach and engagement while monitoring performance through Google Analytics and marketing online analytics tools
• Collaborate with public relations teams to manage media relations, craft press releases, and ensure positive brand representation across all channels
• Monitor digital marketing performance metrics regularly; analyze social media analytics and media performance analytics to optimize content strategies and improve ROI
• Engage with followers by fostering meaningful conversations, managing community relationships, and maintaining a positive brand image through effective social media communication

Requirements

• Has previous experience managing social media accounts for a business, brand, restaurant, or similar organization, or is willing to learn through an internship.
• Has a portfolio or examples of accounts/content they have created or managed
• Understands Instagram and TikTok beyond personal use
• Has experience creating short-form video content
• Is confident and natural on camera
• Understands social media trends and how to adapt trends to a brand
• Can recognize what content is performing well and why
• Proven experience in social media management within a digital marketing environment or related field
• Filming high-quality short-form videos, Reels, TikToks, Stories, and other content
• Developing an overall social media/content strategy

Preferred

• Experience in public relations strategies and relationship management within a corporate or agency setting is a plus

Benefits

• Employee assistance program
• Flexible schedule
• Professional development assistance
• Referral program