Responsibilities

• Paid Social Media Advertising - Plan, launch, manage, and optimize paid social campaigns. - Monitor performance and optimize targeting, budgets, and creative. - Conduct creative A/B tests and incrementality testing.
• Influencer Marketing - Develop and execute influencer marketing campaigns. - Identify, recruit, negotiate, and manage influencer relationships.
• Analytics & Reporting - Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS. - Develop reports and recommendations for leadership.
• Social Media Strategy & Ownership - Own the company's social media strategy and execution across all major platforms. - Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives. - Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy. - Serve as the internal subject matter expert on social media trends and best practices. - Continuously evaluate new channels, content formats, and technologies.
• Organic Social Media - Own the content calendar across major social platforms. - Create engaging written, visual, and video content. - Collaborate with internal stakeholders on campaigns and launches. - Manage community engagement and brand conversations.
• Cross-Functional Collaboration - Partner with external creative agencies, content, legal, and analytics teams. - Ensure messaging aligns with broader marketing initiatives and regulatory requirements.

Requirements

• Bachelor's degree or equivalent experience.
• Minimum of 5 years of professional social media marketing experience.
• Experience managing paid social media advertising campaigns and influencer marketing.
• Strong copywriting, analytical, organizational, and project management skills.

Preferred

• - Insurance, financial services, or other regulated industry experience preferred.
• - Previous experience scaling an influencer marketing program from the ground-up.
• - Experience with legal/compliance creative and copy review.

Benefits

• We offer great benefits, including health/dental insurance, parental leave, 401(k), incentive/bonus opportunity, tuition reimbursement, and so much more.