Responsibilities

• Own and execute ASTR THE LABEL's organic social strategy across Instagram, TikTok, Pinterest, and emerging platforms, with a focus on growth, engagement, and conversion.
• Develop and manage the weekly content calendar, aligned to campaigns, product launches, and key business priorities.
• Concept, create, and edit social-first content — video and photo for Reels, TikTok, Stories, and Pinterest.
• Translate campaign creative and brand storytelling into platform-native content that feels distinctly ASTR THE LABEL.
• Partner with and help manage our external social and TikTok agency partners, supporting TikTok Shop strategy and performance.
• Build and manage a consistent pipeline of creator and UGC content — partnering directly with influencers and affiliate creators, supporting our gifting programs and ShopMy execution, and owning LTK end-to-end (creator relationships, content coordination, and performance optimization).
• Collaborate closely with creative, e-commerce, and paid media teams to ensure alignment and maximize performance across channels.
• Identify and act on emerging trends, formats, and cultural moments in a way that feels right for the brand — never forced.
• Manage community engagement across comments and DMs to build a genuinely engaged audience.
• Work with agency partners to monitor brand conversations on Reddit and other community-driven platforms, surfacing insights, trends, and opportunities.
• Engage with and grow our community on TYB to deepen brand loyalty and customer connection.
• Track and analyze social performance, using insights to optimize content and inform future strategy.
• Test and iterate on content formats, messaging, and storytelling approaches to continuously improve results.