Social Media Manager

Responsibilities

• 60% Content Development and Publishing. Conceive, organize, develop, and publish compelling copy, photos, and other creative content, working when needed with Mellon’s Creative team, colleagues in content creation, freelance contributors, and other staff. Ensure all published content is factual and error free, aligned with an editorial plan, and that the tone and voice follow messaging platform. Maintain awareness of best practices for digital accessibility and update accordingly.
• 30% Growth and Engagement. Identify and drive new strategies that build Mellon’s profile. Create meaningful exchanges with online audiences to ensure that anyone who interacts with Mellon has an experience that is consistent with our brand values. Identify and cultivate influencer partners to drive the reach of Mellon’s content and discover new areas of growth. Recommend new handles to follow and engagement opportunities. Collaborate with digital agencies on cross-platform paid campaigns.
• 10% Measurement and Reporting. Create and maintain instruments for tracking metrics across digital platforms, including social media channels, paid digital advertising campaigns, and the website. This critical information will be utilized to inform media planning and resource allocation and other creative improvements. Monitor sentiment and social listening tools to report on topics and trends of importance to Mellon.

Requirements

• A bachelor’s degree or similar combination of relevant education and experience is required.
• A minimum of 5 years of relevant professional experience with responsibilities including social media management, digital engagement, marketing, and writing for the web
• Work experience in an environment with a cross-functional team, clients, or multiple stakeholders
• Evidence of strategic and creative thinking about building audiences for brands
• Demonstrated ability to write compelling, error-free copy on tight deadlines
• Demonstrated understanding of graphics and design on the web
• Demonstrated ability to compile and maintain nuanced reporting and analysis of digital properties
• Impeccable attention to detail
• Excellent interpersonal and verbal communication skills
• Ability to work under deadlines, to organize information, and to handle multiple assigned tasks efficiently

Preferred

• Experience using project management platforms
• Experience in photography and Photoshop (strongly preferred)
• Experience in video and basic graphics editing (strongly preferred)
• Understanding of basic SEO and metadata best practices
• Proficiency on a Mac platform
• Multilingual fluency (orally and in writing) is a plus

Benefits

• Mellon offers a generous total reward package that includes base salary and a comprehensive benefits program, as well as an excellent working environment.