Social Media Manager

Responsibilities

• Creating and delivering social media campaigns and biweekly content calendars
• Developing content for social channels (primarily Instagram, Facebook, LinkedIn) with particular emphasis on MarComm Team campaigns, Americares program work, media pushes, influencer initiatives and unfolding emergencies.
• Sourcing content by developing and maintaining strong relationships both within the organization and externally
• Creating simple graphics and content through image/video editing software using brand templates (Canva, CapCut, Photoshop, etc.)
• Work with our internal multi-media team and social agency to develop social posts/video from content collection trips and from our global program sites and partners
• Be the main POC for the social agency relationship to produce social first content and campaigns with support of the Director
• Posting/Scheduling content for our social channels.
• Create comprehensive social media analytics reports that track key performance indicators (KPIs) and assess the effectiveness of our campaigns. By analyzing engagement metrics, audience demographics, and content performance, you'll provide actionable insights that guide our strategy and improve our outreach. Strong analytical skills and the ability to translate data into compelling narratives will be essential for this role.
• Be the voice of our brand on social and other team owned external channels, responsible for fostering an engaged and vibrant online community. You will build and maintain relationships with our followers across various platforms, responding to comments, direct messages, and discussions in a timely manner. This includes daily monitoring of the channels, sometimes outside of regular business hours in case of issues and reporting/escalating questions, violations of community guidelines and notable engagement including celebrity/influencer/notable persons liking/sharing/commenting on Americares work.
• Stay up to date on social trends, heat moments, competitors and industry-related social campaigns. Putting these observations into practice as data to inform content development, program development, collaboration and counsel to cross functional teams.

Requirements

• Significant experience in social strategy, community management, digital marketing, and/or content development.
• US work authorization without restriction and the ability to travel for events are required for this role.
• Candidates must be currently living in and will continue to live in one of the following states/territories: CT, DC, FL, GA, IL, MD, MA, NC, NJ, NY, OR, PA, Puerto Rico, TN, TX, VA, or WA

Preferred

• Bachelor’s degree in communications, marketing, journalism, public relations or a related field strongly preferred
• Fluency in languages that are spoken in at least one of our core locations (India, Philippines, Tanzania, Liberia, El Salvador, Puerto Rico, Colombia, etc.), in addition to English.
• Experience working with nonprofit organizations; strong preference for humanitarian or development