Drive social media strategy and operations for PIT and AGC to boost engagement and brand awareness.

• Develop and lead comprehensive social media strategies aligned with overall marketing objectives to increase brand awareness and drive engagement for PIT and AGC.
• Own the development, management, and ongoing optimization of integrated social media content and editorial calendars across all platforms.
• Centralize and manage all social media platforms, including governance, access protocols, and workflow efficiencies for internal teams and external partners.
• Develop, implement, and continuously refine measurement frameworks to evaluate campaign effectiveness, including KPIs, benchmarks, and performance goals.
• Develop and implement campaigns that proactively build and maintain engagement with key stakeholders.
• Collaborate with internal communications to develop a team member/internal social media strategy.
• Consider and recommend emerging technologies and channel solutions.
• Develop and implement targeted content strategies for business, community, and air service development; proactively build and maintain strong relationships with stakeholders.
• Develop influencer programs to increase brand awareness and the awareness of products/experiences at PIT and AGC.
• Participate in and support event planning for targeted marketing events as needed.

• Develop and manage social media campaigns aligned or integrated with marketing strategy to increase brand awareness and the awareness of products/experiences at PIT and AGC.
• Utilize social media management and listening tools such as Brandwatch (or similar platforms) to monitor trends, sentiment, and opportunities.
• Manage publishing, scheduling, and performance tracking through platforms such as Meta Business Suite and other social media tools.
• Develop and maintain relationships with key industry and regional influencers, brand ambassadors, and audience.
• Manage external agency and vendor assignments.
• Collaborate with and work across the Communications and Brand Department to lead project plans, including budget, timeline, and objectives.
• Coordinate and convey social media campaign project details with project team members and business partners.
• Analyze and report on social media performance, including engagement, reach, CPL, ROI, and audience insights for both organic and paid campaigns; provide actionable recommendations.
• Evaluate channel performance against established goals and benchmarks, while monitoring competitor activity across both paid and organic channels
• Track and report on project milestones and provide regular status updates to management.