Social Media Manager

Responsibilities

• Deliver Distinctive Content: Actively create and capture a mix of thumb-stopping content including UGC, in-house content, edu-tainment, bts moments (team, product, culture), trend-driven and reactive formats, CEO led content, and real customer moments.
• Lead Social Strategy: Set & run social strategy for both Acorns and Acorns Early that connects to larger marketing and business goals.
• Own the Content Calendar: Develop, manage, and execute a dynamic content calendar, ensuring timely, relevant, and strategic content across priority channels.
• Manage Creators: Source, scope and manage external creators as needed to diversify social content, tap into priority communities.
• Lead Community Management: Be the hands on the keys for our day-to-day community management, engaging in conversations about and with Acorns to foster a strong, engaged community. Collaborate with support partners to key topics, customer inquiries, and escalations with empathy and clarity.
• Grow Our Channels: Grow Acorns' organic social media presence across Instagram, TikTok, with a secondary focus on Reddit, YouTube, LinkedIn, and emerging platforms.
• Report on Performance: Analyze and report on social performance, providing insights on engagement, audience growth, and content effectiveness to optimize strategy and inform future campaigns.
• Champion the Brand: Own the Acorns brand voice and visual presence on social across the visual tone and caption copy.
• Track Culture & Trends: Stay ahead of trends and find opportunities to integrate Acorns into relevant conversations and channels within culture, investing, fintech landscape, and beyond.

Requirements

• 5-8+ years of hands-on experience creating content and managing social channels.
• End-to-end creator skills: you can concept, script, shoot, and edit with speed, precision and intention.
• A restless creative mind: you're already thinking about the next format, the next platform, the next idea nobody's tried yet.
• A creator's instincts with a strategist's brain: you understand why something works, not just that it worked.
• Self-starter energy: you don't wait for perfect briefs. You see an opportunity and make something.
• Culturally fluent: you know what's trending before it peaks, and how to make Acorns part of the conversation.
• Real empathy for our community: you care about the people on the other side of the screen and how Acorns shows up for them.
• Thirst for delivering game-changing products. A belief that your work is tied to your life's mission.

Preferred

• Fintech knowledge is a plus, not a requirement.

Benefits

• Competitive salary and stock options
• A comprehensive benefits package for you and your family
• Flexible work location, hours, and paid time off
• 401(k) matching
• Monthly Acorns account contribution & GoHenry account for your family
• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
• Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
• Roots Leadership Program for Emerging Leaders
• Community week onsite gatherings and various virtual events
• Talented and motivated team members who care deeply about one another, our mission, and our customers.