Responsibilities

• Build and activate our brands’ social media strategy, including but not limited to:
• Mapping out the cadence of content with go-live dates on quarterly calendars
• Reviewing and providing feedback to creative partners (where applicable)
• Copyediting for evergreen content
• Sourcing Fan Reshares that feature our priority products for the quarter
• Managing surprise & delight shipments and create a more formal surprise & delight strategy
• Scheduling all content and posting live where applicable
• Act as an in-house social creator, building content for our owned social channels
• Develop creative and compelling social content primarily for the brands’ Tik Tok and Instagram handles including vertical video, GIFs and graphics tailored to each platform. Ensure alignment with brand voice, style and messaging guidelines
• Create thumb stopping, engaging, fun, and informative content that ultimately grow our following by building brand awareness, and sales

Requirements

• Video production experience – you’re intimately familiar with in-app creator tools across social platforms and know your way around a video editing software like Adobe Premiere.
• Demonstrated experience working with video editing platforms such as CapCut, InShot, Canva Adobe Premiere Pro
• 2-5 years of experience with a proven track record of growing personal or brand TikTok and Instagram
• Must be comfortable with UGC photography / filming / editing and being on camera
• Trend savvy with a deep understanding of social trends, viral audios, slang, etc.
• Experience in monitoring and reporting social media metrics and leveraging software tools (I.e. Later)
• Experience with influencer campaign management – from identification to content creation
• A love for delicious and nutritious supplements that help you power through life’s everyday moments and most challenging activities!

Benefits

• Opportunity to lead a critical function in a growing mid-size CPG company.
• Collaborative and entrepreneurial work culture.
• Competitive compensation and benefits package.
• Career development and growth opportunities.