Responsibilities

• TikTok LIVE, WHATNOT & Online Selling: Host engaging LIVE shopping sessions showcasing and selling our candy products. Demonstrate products, interact with viewers, answer questions, and encourage purchases. Develop creative ideas for live promotions, giveaways, product launches, and special events. Manage and help grow our TikTok Shop presence. Monitor live shopping performance and develop strategies to increase viewers, engagement, and sales.
• Social Media Content Creation: Create entertaining and engaging TikTok videos, Instagram Reels, Facebook videos, and YouTube Shorts. Appear on camera as a brand personality and help establish a recognizable online presence. Film product demonstrations, candy challenges, taste tests, unboxings, and behind-the-scenes content. Edit videos, add captions, use trending audio, and create eye-catching content. Stay current with social media trends and identify opportunities for viral content.
• Digital Marketing & Brand Growth: Develop and manage social media content calendars. Help grow followers, engagement, website traffic, and online sales. Assist with paid advertising campaigns on TikTok, Meta, and other digital platforms. Collaborate with influencers, content creators, and brand ambassadors. Promote new product launches, seasonal campaigns, and retail partnerships. Help support online marketing efforts for retailers and distributors carrying our products. Track campaign results, engagement, and sales performance.

Requirements

• Experience creating content for TikTok, Instagram, Facebook, or other social platforms.
• Comfortable speaking and presenting on camera, including live broadcasts.
• Strong communication skills and an outgoing, enthusiastic personality.
• Basic video editing skills using CapCut, Canva, or similar tools.
• Understanding of TikTok trends, hashtags, algorithms, and audience engagement.
• Creative thinker who can independently develop and execute new ideas.
• Organized, dependable, and capable of managing multiple projects.

Preferred

• Experience with TikTok Shop, live selling, e-commerce, or digital advertising is a strong plus.
• Previous candy or food industry experience is helpful but not required.