Social Media Lead

Responsibilities

• As a Social Media Lead, you will: - Serve as the client's lead social media expert, supporting monitoring, executing, filtering, and measuring the client's social media presence - Develop strategies and guidance to enhance the client's presence and engagement with its audience on social media channels - Own the client's day-to-day social media presence, from strategy through execution, serving as the client's lead social media expert - Plan and lead social media campaigns tied to national observances and key events - Develop and publish engaging, on-brand content across platforms in compliance with plain language and accessibility standards - Lead real-time social media event coverage, such as Twitter chats and Facebook Live - Monitor performance and social listening data, translating results into actionable recommendations for client and leadership review - Partner directly with client communications staff and leadership to guide social media strategy and brand presence - Plan and lead social media events, such as Facebook Live, Live-Tweeting, and Twitter chats, including strategy, graphics support, and day-of coordination - Manage analytics for the client's program, track and report performance data, and provide recommendations for improvement - Monitor social media channels and develop social listening reports analyzing conversations, trends, and sentiment across platforms - Build and maintain social media dashboards, and prepare monthly performance summaries (via PowerPoint) with recommendations for client and leadership review - Thrive in a fast-paced environment, and adapt quickly to changing priorities and tasks on a day-to-day basis - Travel onsite to the client's office in the D.C. metro area up to two days per week
• As key personnel on a federal client account, this position requires the ability to travel onsite to the client’s office in Rockville, MD up to two days per week, with availability during core business hours (9am - 5pm ET) and on short notice for urgent client matters.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of experience creating social media strategy and developing and managing social media presence for a federal government client
• 5 + years of experience creating and maintaining a federal agency's brand identity and public health education campaigns across multiple social media platforms

Preferred

• Demonstrated experience with social media platform management, content development, analytics, and listening tools
• Experience working with government agencies to build social media communications plans
• Experience presenting social media strategy and performance to senior leadership or client stakeholders