Responsibilities

• The Social Media Lead manages executive social media accounts, and additional content strategy. The role oversees content calendars, approvals and develops social media posts and campaigns from concept through completion. The Social Media Lead owns the content strategy and collaborates with internal and external stakeholders to deliver polished, high-quality content. The role requires the ability to work effectively under pressure, respond quickly to emerging opportunities, and drive timely and meaningful engagement across social media platforms.
• - Creating engaging, visually cohesive, and professional SEO/GEO-optimized communications content for traditional and digital/social channels (e.g., written copy, photos, videos, presentations, e-mail blasts, etc.) tailored to platform formats and target audiences. Responsible for distilling complex topics into easy-to understand information for varied audiences. Developing and executing short and long-term content production plans.
• - Designing and creating content that consistently meets deadlines and expectations. Responsible for analyzing the effectiveness of copy to convey intended messaging. Interpreting and applying industry standards (e.g., style guides) and best practices.
• - Maintaining collaborative relationships with varied stakeholders, tailoring content to specified needs, adjusting priorities as appropriate, and anticipating future needs. Creating, optimizing, and analyzing social media advertisements as required. Collaborating with content, marketing, and underwriting departments to coordinate and implement various promotions and campaigns.
• - Managing leadership’s social media accounts (Instagram, LinkedIn, X) including designing and curating posts, and monitoring posts after they publish to gain insights and analyze engagement. Prioritizing and routing social media and additional leadership content through approvals.
• - Working closely with the University Communications to align executive schedules with social media calendar(s), planning posts and digital content around speaking engagements, event participation, and other university activations.
• - Maintaining excellent organizational skills working across university departments with the ability to balance requests from stakeholders across the university.
• - Providing real-time monitoring of social channels to identify strategic opportunities, provide community insights to help guide creative terms, and flag potential issues. Monitoring performance benchmarks and utilizes social media performance metrics and analytics for measuring and improving upon social media impact.
• - After hours work may be required and potential occasional travel.

Requirements

• Bachelor's degree.
• Four years’ experience in communications, content development and writing/editing in corporate communications.
• Advanced knowledge of social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.) and blog strategies.
• Experience Managing an executive or founder’s public social media accounts, achieving measurable growth and engagement results.
• Demonstrated copywriting experience for a recognized brand or institution.

Preferred

• Bachelor’s degree in communications, journalism, English, or other relevant fields.
• Five years’ experience in communications, content development and writing/editing in employee/internal corporate communications.
• Demonstrable strong internet research skills with the ability to find and compile interesting and relevant content (blog posts, news items, photos, video, etc.).
• Experience in higher education, and knowledge of human resources functions and services.
• Excellent interpersonal skills, emotional intelligence, and relationship-building abilities.
• Demonstrated project management, problem-solving and organizational skills, able to effectively manage numerous priorities, deadlines, and necessary resources simultaneously and in a timely manner.
• Ability to produce quality copy on tight schedules.