Social Media Lead

New York City, NY (Hybrid)

$145K/yr – $160K/yrSenior LevelFull time

Posted 12 hrs ago

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Job Summary

Own end-to-end social content from strategy to distribution across platforms, with a focus on short-form video and cross-team coordination.

  • Own content calendar and workflow for efficient planning and publishing.
  • Use data to continuously improve reach, engagement, and distribution effectiveness.

Job Description

Responsibilities

  • Execute Circle’s social content strategy across channels, helping translate direction into strong, platform-native output.
  • Produce and publish social-first content with a strong emphasis on short-form video.
  • Edit video independently, including cutting clips, shaping hooks, writing captions, and packaging content for distribution.
  • Build and maintain the content operating rhythm, including calendar management, capture workflows, and coordination across teams.
  • Partner with leadership and other stakeholders to identify content opportunities tied to partnerships, events, community, and customer stories.
  • Collaborate on longer-form content development so shoots are designed with short-form distribution in mind from the start.
  • Attend Circle’s events and key moments to capture content and support Circle’s presence on social (this role will require travel up to 25% of the time).
  • Track leading indicators like non-follower reach, watch-through, saves, shares, and cadence consistency, and use them to improve execution over time.
  • Bring practical recommendations on formats, workflows, and content opportunities based on what’s working.

Requirements

  • Experience creating content for a tech, SaaS, creator economy, or community-led brand, with a clear understanding of how those audiences engage with social content.
  • Video editing and production skills, including the ability to work independently in Adobe Premiere or a comparable professional editing tool to create polished short-form content quickly.
  • Deep fluency across platforms like Instagram, TikTok, YouTube, and LinkedIn, with a solid grasp of what each platform is rewarding and how non-follower reach compounds over time.
  • A clear point of view on what earns attention on social, with the ability to identify what’s working, what isn’t, and why.
  • Awareness of the social and creator economy landscape, including fluency in how brands in our space are showing up today and what separates the ones that break through.
  • Comfort being on camera when needed and capturing content independently in a fully remote environment.
  • Operational instincts and the ability to build repeatable systems for planning, capture, and cross-functional coordination.
  • Good judgment in cross-functional environments, with a clear understanding of how to support a long-term social strategy centered on non-follower reach and the ability to recognize when requests may conflict with those goals.
  • Exceptional written and verbal communication skills in English (CEFR C2 or equivalent), as most collaboration at Circle happens asynchronously.

Benefits

  • equity in the company with ongoing refresh grants
  • 35 days of paid time off each year
  • remote-only team that comes together twice a year for company retreats in incredible destinations around the world
  • a benefits package that supports health, wellbeing, and professional growth

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